By: Jenica Villanueva
No doubt that Korean Music or commonly known “KPop” has been on the trend nowadays. As quoted from Catherine Deen, “When the subject of Korean entertainment including K-Pop, K-dramas and K-movies is discussed, one can expect to hear a myriad of opinions on the matter—some positive and some negative. However, whichever side of the argument you are on, there is no denying the influence of the “Korean wave” or the “Hallyu” phenomenon.”
A lot of Filipino teenagers are getting crazy over the Korean pop groups; one observation is the domination of Korean songs in music countdowns, and even theme songs in Korean dramas as well. Much has gained popularity that’s why this Korean influence is one major attraction to younger ones. There comes this fan girls, who even join organization, club memberships for their idols, and collect memorabilia’s for them.
The Funky Songs
It was observed by Jossan Castillo, an 18-year old engineering student that one factor in Korean music’s appeal to the majority is the “catchy tunes, and addicting dance moves”.
How do you find it listening to those kinds of songs? Like how it feels like. Entertaining, relaxing?
“Entertaining. Yung tipong mapapasayaw ka talaga pag nakikinig ka. For example yung Gangnam Style at Nobody. Mapapasayaw ka pag narinig mo yung mga yun.”
How about the language, you think it’s necessary to understand first what the song means?
“Sating mga Pinoy kasi, pag nakikinig sa Kpop music, wala na silang pakialam kung anong ibig sabihin ng kanta, basta kinakanta nila yun kahit mali mali yung lyrics.(Parang ako lang)”
The Gangnam Style which turned out to be Viral
A Million Youtube hits, numerous music downloads, and countless of various versions worldwide. Who would have thought that this Gangnam Style will reach at its peak of popularity in the midst of an unstoppable pop culture?
As of the moment, PSY’s hit continues to conquer charts all over the world. The addicting song which inspired a dance craze is now number 2 at the Billboard Hot 100 and does not show signs of stopping its chart reign.
Truly, it can be said that aside from foreign influences, KPop has been successful in winning the hearts of our citizens. Korean music proved that music is universal, and language barriers are no problem.
Think Out of the Box
Why do Korean CDs and DVDs continue to sell thousands at a time when most people are using iPods? I mean, CDs are really not very practical anymore. After ripping the CD of its musical files, the actual CD is typically stored somewhere never to be played again.
One of the reasons for massive CD sales is how Korean CDs are packaged. If you have seen the quality and design of a Korean CD, you will understand why fans continue to flock to the stores on opening day to purchase these pricey items. A typical Korean CD comes in an unconventional shape along with a photo book prepared with so much artistry; fans cannot help but covet it…and probably purchase it.
Other ways the Korean entertainment industry “think out of the box” is their use of non-traditional marketing strategies such as the cultivation of “artist-fan” relationships through social media marketing. Many popular Korean artists are very active on Twitter making their fans feel “close” to them. Aside from marketing, those familiar with Korean dramas and movies know that they are not reluctant to experiment and push the envelope on new concepts and storylines. Think vampire priests, body-switching lovers, and a love story between a man and a fox and you may start to understand the creativity of Korean entertainment.
Pinoy Music’s dead?
There are issues saying that the local industry is going to its downfall, and the main reason is the KPop influence.
Twinky Lagdameo of Radio Republic said in an interview, “The reason why K-Pop is a global success is that Koreans support Koreans. In J-Pop, the Japanese support the Japanese. In CantoPop, the Chinese support the Chinese. So, let me ask. Can we Filipinos support our own Artists 100% all the time?”
Well, Korean music is an exception. They have created their own originality. Have their unique ideas applied to songs, and get aside of the language which only a few knows, entertains catchy tunes and awesome dance moves.
Bottomline is, “As long as these foreign music does not harm us intentionally, and wants to give entertainment to anyone, express their music; they are not to be blamed.” -Jossan Castillo
What do you think? oKPOP? 🙂
For the title of this article, “oKPOP”, my deepest gratitude to Ms. Catherine Deen, a writer and blogger. The idea came from her OK POP section in Korean Wave in ph.she.yahoo.com.
Mr. Jossan Castillo, my interviewee.
Lessons from the KPop industry